Recipient of the Glasgow Open Bursary, Hardeep Pandhal presents a project investigating the history and visual identity of the coffee substitute brand Camp Coffee. From his position as a British man of Indian origin he has re-imagined the characters on the company’s logo and their shifting colonialist reading.
A series of lamppost banners depicting Pandhal’s proposed branding will be erected on Charlotte St, where the original Camp Coffee factory once stood. Alongside this, is the premiere of a new film that documents the creation of the banners and explores the notion of self-censorship in relation to making a potentially polemical public artwork. Information about the film is also available on the festival website.
Commissioned by Glasgow International and supported by Outset Scotland.
Open 24 hours
Former site of Camp Coffee factory, Charlotte Street, G1 5DW
Train: Argyle St / High St
Subway: St Enoch