Marketing and PR
Venues will be required to work with the festival PR and Marketing teams to facilitate publicity, media opportunities and branding requirements. All media activity relating to projects should be co-ordinated in tandem with Glasgow International. Please contact email@example.com if you wish to discuss publicising your project prior to our PR team being on board.
The requirements surrounding branding, PR and marketing may seem demanding, but a cohesive strategy across the whole of Glasgow International makes the festival more user-friendly and professional, and we appreciate your co-operation.
Advance Access for Press
Exhibitions MUST BE READY by 12noon on Tuesday 17 April 2018 to allow for potential press visits and Glasgow International photo and video documentation.
In the lead up to the Festival our PR team will provide updates on press interest in any specific piece of work. We request that all organisations are available by this date for any press requests.
Organisations will be required to complete a press and marketing form. This form must be submitted by 4th September 2017.
The information submitted will be used to populate the website, printed material and in press releases, this information will be circulated before it goes public with a deadline for amendments to be submitted.
We will ask for information on additional events in December 2017 / January 2018.
The PR team will circulate a ‘note to editor’ which should be added to any press release generated for your project. We ask for all press releases to be sent to the press team on firstname.lastname@example.org for approval before your organisation sends it out.
GI Brand Identity & Logo
All projects participating in the festival are required to display the Glasgow International logo in any printed or online marketing and PR materials produced for the project.
Glasgow International Festival branding and logo guidelines will be available on our website nearer to the festival.
GI Brand Accreditation
The accreditation line for your own publicity material will be dependent on whether you have received funding from Glasgow International.
- Supported Programme: “…Commissioned by [YOUR NAME] and Glasgow International 2018”
- Across the City: “…Programmed as part of Glasgow International 2018”
- Open Glasgow & Open Glasgow Bursary: “…Supported with funding from Glasgow International 2018”