JoJo Boys

Recipient of the Glasgow Open Bursary, Hardeep Pandhal presented a project investigating the history and visual identity of the coffee substitute brand Camp Coffee. From his position as a British man of Indian origin he has re-imagined the characters on the company's logo and their shifting colonialist reading.

A series of lamppost banners depicting Pandhal's proposed branding was erected on Charlotte Street, where the original Camp Coffee factory once stood. Alongside this was the premier of a new film that documented the creation of the banners and explored the notion of self-censorship in relation to making a potentially polemical private artwork. 

Commissioned by Glasgow International, Supported by Outset Scotland.